The Brief

We designed and developed a new website for Gym Jones, a tight knit fitness community that conducts their teachings out of an unassuming gym in Salt Lake City, Utah. The website needed to be an online home for all of their users, not just those worthy of worshipping in their headquarters.

Creating a New Home

Gym Jones needed a new home for their premium content and dedicated members. To help users take full advantage of their membership, we developed a newsfeed to aggregate all of the important events and content from the gym. This dynamic view helps Gym Jones promote their new content and keeps their members up to date.

Although users would make the desktop their home, they would spend most of their time using Gym Jones on their mobile device. We accommodated users with a mobile approach fueled by tutorials, checklists and a dashboard that remembers where they left off.

We needed a way to draw in potential members and what better way to attract converts than an interactive call to action highlighting the features of their new product? This piece of the site was heavily inspired by the words of Mark Twight, the founder and source for Gym Jones philosophy.

As we developed a style for the new site, we were inspired by the low key, minimalist and no bullshit aesthetic of the gym. The of lack simple luxuries like mirrors, chairs and tv’s translated to the new site in the form of cold greys, bold type and none of those fancy rounded corners. And once you take a look at the videos coming out of this place, you’ll understand that the pop of red represents the intensity of their trainings.

After launching the new site, we received an influx of kind words and excitement from the Gym Jones community. They were praising us for the new look and feel, but the ultimate reward was watching them make the product their own. The content creators on the Gym Jones staff are regularly making posts and their list of Certified Instructors keeps growing.